Official Wheaties Gear Available Only Here! Limited Quantities, Collect Them All!

  • Shop The Limited-Edition Collab

  • Only available online & in Superare stores

Shop The Limited-Edition Collab

Only available online & in Superare stores Shop Here
  • Rookie Tee
    Regular price
    from $20.00
    Sale price
    from $20.00
    Regular price
    Unit price
    per 
    Sold out
  • Wheaties Century Collection Gold Box #1: Muhammad Ali
    Regular price
    $7.00
    Sale price
    $7.00
    Regular price
    Unit price
    per 
    Sold out
  • Not Your Dad's Hat
    Regular price
    $20.00
    Sale price
    $20.00
    Regular price
    Unit price
    per 
    Sold out
  • Rest Day Crew
    Regular price
    from $45.00
    Sale price
    from $45.00
    Regular price
    Unit price
    per 
    Sold out
  • Tommie Smith 1968 Wheaties Box
    Regular price
    $5.00
    Sale price
    $5.00
    Regular price
    Unit price
    per 
    Sold out
  • Rest Day Jogger
    Regular price
    from $45.00
    Sale price
    from $45.00
    Regular price
    Unit price
    per 
    Sold out
  • Frontrunner Crop
    Regular price
    $25.00
    Sale price
    $25.00
    Regular price
    Unit price
    per 
    Sold out
  • Game Day Scrunchie
    Regular price
    $5.00
    Sale price
    $5.00
    Regular price
    Unit price
    per 
    Sold out
  • Spectator Tote
    Regular price
    $65.00
    Sale price
    $65.00
    Regular price
    Unit price
    per 
    Sold out
  • NextGen Backpack
    Regular price
    $95.00
    Sale price
    $95.00
    Regular price
    Unit price
    per 
    Sold out

Join the Wheaties community.

Follow us on social for updates on merch, athlete partnerships and more.